Mobile Apps and Social Media

Mobile devices are being used more frequently by consumers for online engagement – web browsing, e-commerce, social media engagement

A recent study, “ Mobile-based campaigns and coupons boost consumer brand sentiment” (Nadia Cameron, CMO, 1/22/16) www.cmc.com.au/article/print/592631/report-mobile-based-campaigns-coupons-boost 

                60% of consumers want to receive text alerts and updates from retailers

                1/3 smartphone users use wallet services such as Apple Pay or Google wallet

   82% reported that digital coupons were more convenient

The other day, while travelling, I stopped in a McDonalds and much to my surprise, even McDonalds has an App! 

Now one has to wonder – what value is an App to McDonalds.  There’s no need to make a reservation, call ahead or even find a McDonalds since they are ubiquitous.   But wisely McDonalds has jumped in to the game of social media marketing!  McDonalds is using the App for engagement and to draw customers to McDonalds and back to them as a lot of customers have strayed for healthier options.  I tend to be biased there, and still this McDonalds has great fries and I actually like the cheeseburgers – a good size for me J

Upon further inspection of the App, McDonalds is doing a good job with engagement and encouraging customers to visit.  They have a complete menu with nutritional facts about every item on the menu from calories to ingredients. 

Sources:

Cameron, N. (2016, January 22). Report: Mobile-based campaigns and coupons boost consumer brand sentiment. Retrieved April 25, 2016, from http://www.cmo.com.au/article/592631/report-mobile-based-campaigns-coupons-boost-consumer-brand-sentiment/