Influencer Marketing is a hot trend in 2016 and being used increasingly by companies to promote and manage their brands. Content Marketing is still important but it is going to a new level – going viral. Exactly what is Influencer Marketing? This is getting customers to tout your product or company online – on social media, blogs and videos. This is the next level of brand management.
https://www.youtube.com/watch?v=0R9-s6AO-n8&nohtml5=False
An article in Ad Age quoted Nick Bianchi, AT&T’s director of social media saying, “We really increased our influencer program in 2015, and going into 2016, we are likely to increase it even more Managing your brand on social media. http://adage.com/article/digitalnext/brands-work-creator-influencers/302919/
https://www.youtube.com/watch?v=0R9-s6AO-n8&nohtml5=False
A recent article in Forbes, profiled a company, Sprinklr, that has made a business automating or developing software that aids large companies in monitoring their brands and reputations on social media. One application cited is that a company uses Sprinklr to monitor social media comments to identify loyal fans of its products and critics to address and limit the spread of negative comments.
Sources:
4. (2015). Influencer Marketing [VIDEO]. https://www.youtube.com/watch?v=0R9-s6AO-n8
Williamson, D. A. (2016, March 03). How Brands Can Work with Creator-Influencers. http://adage.com/article/digitalnext/brands-work-creator-influencers/302919/
Konrad, A. (2016, February 08). Meet Sprinklr, The Billion-Dollar Startup That Cracked Social Advertising. http://www.forbes.com/sites/alexkonrad/2016/01/20/meet-sprinklr-the-startup-that-cracked-social/#2715e4857a0b2ff561f54f4a
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