Social Media is so mainstream it is making its way into
sitcoms. The other day I was watching The
Middle, an ABC sitcom and was humored to watch the dad, a middle aged
man struggle with social media. He is a
middle aged man who is trying to promote his new business. The exchange was around a Twitter feed. He received an insult about his product. Naturally, getting defensive he immediately
replied to the Twitter which started a Twitter argument. He was surprised at all the Tweets and
realized he had no idea how to deal with it.
His college aged son stepped in, shaking his head in disbelief about
Twitter
is an effective tool to promote the company and brand. It can be used effectively to share a
promotion or a link to your company website of blog. Once a Tweet is sent, it can be easily
forwarded and distributed. So posting
the link to your web site, You Tube video, blog, etc with a strong message or
value proposition will help the message to be shared and promoted to a wider
audience.
Yelp
was mentioned in another sitcom, Last Man Standing (another ABC sitcom). The premise is that the main character owns
an Outdoor Adventure store and has recently opened a restaurant/café. Someone gives a bad Yelp review and the
immediate, and correct action, is that the manager immediately tries to rectify
the problem by reaching out to the customer and inviting him back to give him a
free meal and to fix the post with customer service.
Both
these examples show how pervasive social media has become in our culture. It also exemplifies how important it has
become to marketing and the importance of preserving the brand. As important as engaging and leveraging
social media is the ability to listen and learn from the chatter. It helps a company better understand the customer.
Below is a link to a very interesting article on Social
Media as a marketing tool.
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